Audi is luxury brand, everybody will agree. That makes the German manufacturer going the opposite way of Asian brands. Hyundai […]
Archive : Marketing
Hyundai: 50 MPG by 2025 – Winner or loser?
Since 2008 Hyundai has been the most fuel-efficient manufacturer in the USA. So the average Hyundai has better fuel economy […]
Tesla didn’t score. Game over?
Tesla Motors will go public next week. The car manufacturer expects to raise about $185 million by selling some shares, […]
Is the Tesla/Toyota partnership only a PR exercise?
Any way you look at it, there is something strange in the news of a partnership between Toyota and Tesla […]
Former GM EV1 drivers test drive the Chevy Volt
General Motors is about to launch the Chevrolet Volt, the first mass-produced plug-in hybrid car. To get unbiased views on […]
Chevrolet Volt: how to keep up the buzz
We’ve already seen the Chevrolet Volt many times at motorshows and other media events. It’s labeled everywhere as the next […]
Mitsubishi I-MiEV, at least an electric priced!
We’ve been talking about electric cars for years, but very few were actually available to the general public, at a […]
Range: where the diesel rules
I’ve been driving a Volkswagen Golf TDI BlueMotion 99g this past week. I’ve known diesels for a long time, but […]
Will Lexus’s new CT200h get its drivetrain from the Prius?
According to Lexus practices, 200h means that this new model will have the performance of a 2 liter engine. They […]
Toyota’s enemies
It happened so quickly. Barely a few weeks ago, Toyota was a highly valued brand name. The name of a […]
Marketing clean cars: 3 strategies
All mainstream car manufacturers in Europe have created an eco-label these days, but they are not all equal.