The young people have never heard of them, but in the seventies, many Porsche race cars wore Martini colors. There was an agreement that lasted several years, giving a huge exposure to the Italian light drink brand. It started in the late sixties, but Porsche and Martini became world-famous in 1971, when a 917 wearing the Martini colors won the 24 Hours of Le Mans. There would be many more wins in the following years.
Today, Porsche is readying a plug-in hybrid supercar, the 918 Spyder. With 770-hp, this will be one of the fastest car on the market, but it should also be one the greenest with more than 70 mpg in city driving. Porsche fans will be happy to learn that the German manufacturer has teamed up again with the Italians. It will be possible to buy a Martini-colored 918 Spyder straight from the factory. No doubt collectors will fight to get one. Well, providing they can afford it.