Chevrolet Volt: how to keep up the buzz

We’ve already seen the Chevrolet Volt many times at motorshows and other media events. It’s labeled everywhere as the next hot car that will put General Motors at the forefront of green technology. That’s what GM says, and that’s what it has been saying for more than 2 years.

It’s not easy when a new model is introduced a long time before its actually available to the public. A few years ago, there was a minimum of 2 to 3 months between those 2 dates. That was the minimum time to make a new model known to enthusiasts via the magazines. But today, with hundreds of TV channels and the Internet, information about a new model travels the world in a matter of a few hours. The people will want it immediately, and that makes it even more difficult for the Chevrolet Volt. We’ve been talking about it since january 2007, when it was first shown as a concept at the Detroit show, but we’ll have to wait till the very end of this year to be able to buy it.

Hopefully, Chevrolet has been doing a pretty good job of keeping the Volt newsworthy material for more than 2 years, and it’s still at work, as you can see in the video. Chevrolet has thousands of people who have registered on its website. It has invited a few of them to talk about the car with an exclusive drive, just before the New York motorshow. Pretty good marketing job, and there’s no doubt the people invited had a great time getting an insider’s look at the Volt.