Monthly Archives: September 2009

Hyundai’s n°1 in the U.K.

Posted on September 5, 2009 by Laurent J. Masson

This is not green marketing, this is about the unintented result of a partly green policy. To boost new car sales, the british government introduced a scrappage scheme that made small fuel-efficient cars available for £2000 less than normal. Customers … Continue reading →

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Tesla’s new recruits will have to learn

Posted on September 3, 2009 by Laurent J. Masson

Tesla Motors hired 3 new top executives this week, and it’s a surprise that only one has an automotive background. That one is John Walker, from Audi America, where he was general manager of sales operations. Audi is a brand … Continue reading →

Posted in Electric cars (EVs), People | Tagged | Comments Off

Marketing clean cars: 3 strategies

Posted on September 3, 2009 by Laurent J. Masson

All mainstream car manufacturers in Europe have created an eco-label these days, but they are not all equal.

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